What is The Big Deal About Italic?

Introduction

Selling original fashion goods at cost?
Impossible, you might think but this fashion start up called Italic is doing exactly that.

It sells clothes created from the same factories as Alexander Wang and Prada - at almost the actual cost and this surely looks disruptive.

In 2019 the luxury fashion brand Alexander Wang launched a leather biker jacket at New York Fashion Week for a wee bit below USD 3000. Italic worked with the same factory with whom Wang worked and manufactured a jacket with the same credentials, quality and yet NOT a copy at a price which under USD 300. The fashion world had to notice and Italic has been making a lot of noise ever since.

The Italic website claims that it offers a one-of-a-kind membership to customers enabling them to purchase more than 1000 quality goods from the same manufacturers as top brands but with one major difference. They can buy these at cost.