LUSH Arrives in India: A Fresh, Handmade, Cruelty-Free Revolution Begins

A New Era for Conscious Beauty in India

Fresh, handmade, ethical and unmistakably bold—LUSH, the global beauty icon, has officially entered the Indian market with the launch of Lush.in. Known for its activism-led ethos, inventive formulas, and vibrant sensorial experiences, LUSH marks its return to India in a powerful, future-forward way.

Freshness, Ethics Innovation—Now Delivered Across India

With Lush.in going live, Indian consumers can now access the brand's full spectrum of ethically sourced, cruelty-free beauty—made fresh. From cult-favourite bath bombs and solid shampoo bars to handcrafted face masks, skincare, haircare, bodycare, fragrances, and seasonal limited editions, the entire sensory world of LUSH is now just a click away.

Every LUSH product carries its signature stamp of purity— a hand-drawn sticker revealing who made it, when it was crafted, and its use-by date—a testament to the brand's commitment to freshness and transparency.

A Strategic India Re-Entry Backed by Local Expertise

LUSH's India launch is powered by a Licensee Agreement with Bengaluru-based Bilberry Brands India Pvt. Ltd., founded by retail veteran Vishal Anand. The brand's India roadmap begins with a robust D2C model, followed by the opening of physical LUSH stores across major Indian cities bringing the full retail theatre of LUSH to life, from fizzing bath demos to fragrance corridors.

Voices From the Launch

What Indian Consumers Can Expect

• Fresh Face Masks made in small batches
• Solid Shampoo Bars—zero-waste beauty at its finest
• Bath & Body Essentials with natural fragrances
• Seasonal Collections adored worldwide
• The Iconic Bath Bomb—21.2 million sold every year globally

And yes, the legendary Mo Constantine–invented bath bomb is finally back in Indian bathrooms.

A Brand with a Campaigning Heart

Founded in the UK in 1995, LUSH has grown into a global force—

• 50+ countries
• 850+ stores
• 38 e-commerce sites
• Apps and digital communities in 30+ languages

Fuelled by activism, sustainability, and inclusivity, LUSH has historically supported grassroots changemakers. In August 2024, the brand crossed £100 million in charitable giving, further cementing its mission to leave the world "Lusher than we found it."

About Bilberry Brands

Founded in 2025 by Vishal Anand, Bilberry Brands marks his leap from celebrated corporate leader (Arvind, Myntra) to purposeful entrepreneur. As LUSH's official India licensee, Bilberry aims to bring more global brands to India—built on ethics, sustainability, and a nurturing people-first culture.