The World's First Coachbuilt Defender Pickup - Where Heritage Meets Modern Muscle
- 3rd Nov 2025
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Urban Automotive x Heritage Customs: A Bold Reinvention of an Icon
When two design powerhouses, Urban Automotive and Heritage Customs, unite under the AM Group, the result is nothing short of breathtaking. Their collaboration has redefined one of the most legendary vehicles ever built, the Land Rover, creating the world's first coachbuilt Defender Pickup - a seamless blend of British tradition and contemporary design.
A Dual Personality, One Extraordinary Machine
At its core lies the Defender 130, powered by a 425bhp V8 engine and already celebrated for its strength and performance. But in the hands of these master craftsmen, it becomes something far rarer - a vehicle that captures both nostalgia and innovation.
Heritage Customs brings its timeless artistry through meticulous coachbuilding, hand-finished detailing, and an unmistakable air of British refinement. The Heritage Edition that emerges is elegant and composed, a machine equally at home gliding through the countryside or pulling up at a members-only club. It radiates quiet sophistication, staying true to the Defender's legacy while elevating it with modern craftsmanship.
In contrast, the Urban Edition is its bold counterpart - sculpted, muscular, and unapologetically modern. With its athletic stance, carbon accents, and distinctive Urban Automotive styling, this version doesn't just drive on the road - it owns it. Where the Heritage Edition speaks of legacy, the Urban Edition represents confidence, energy, and contemporary luxury.
A Vision That Redefines Coachbuilding
This collaboration is more than a restoration project. The Coachbuilt Defender Pickup is a vision of what happens when heritage meets innovation. It proves that a vehicle can be both rugged and refined, classic and futuristic, all without losing its soul.
In an age of automation and mass production, Urban Automotive and Heritage Customs have reignited the beauty of handcrafted individuality. The result is a Defender reborn as a piece of rolling art, bridging the past and the future of motoring passion. Much like the most iconic vintage luxury cars, this masterpiece represents a new definition of luxury in the automotive world.
Pradeep Dhuri
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