Saffola Cuppa Oats - A Game-Changer in Smart Snacking by Marico

Mumbai, 24th February 2025:

Marico’s latest innovation, Saffola Cuppa Oats, redefines convenience, taste, and nutrition in the oats category. Designed for modern lifestyles, this instant, masaledaar snack is packed with wholegrain goodness and zero nasties, ensuring bold flavors with no time waste.

Revolutionizing the Oats Category with a Power-Packed Snack

Marico, one of India’s leading FMCG giants, introduces Saffola Cuppa Oats, a delicious, fiber-rich, and quick-prep snack made for today’s fast-moving consumers. This latest innovation in the Saffola Oats portfolio brings together the bold masaledaar taste of Magic Masala and Spicy Mexicana with the nutritional power of oats, millets, and crunchy multigrain bites.

Masaledaar Taste, Zero Compromise

Ready in just 4 minutes – Simply add boiling hot water

High in fiber and a source of protein

Perfect for Today’s Fast-Paced Lives

Saffola Cuppa Oats is tailored for working professionals, young adults, and students—offering them a quick yet nutritious solution for busy mornings, midday energy boosts, or late-night hunger pangs. With its mess-free preparation, it delivers on its brand promise Masaledaar taste, no time waste.

Expanding Accessibility for Modern Consumers Consumers can now grab their Saffola Cuppa Oats from leading retail stores and quick-commerce platforms, making it the go-to snack for those who prioritize taste, health, and convenience.

Marico’s Vision for Smarter Snacking

Business Head – Foods Business at Marico Ltd, shares insights on the launch:

About Marico Limited Marico (BSE: 531642, NSE: "MARICO") is a leading consumer goods company operating in global beauty and wellness markets.

With a USD 1.2 billion turnover in FY 2023-24, Marico’s brands-including Saffola, Parachute, Set Wet, Livon, Beardo, Just Herbs, and more-reach one in three Indians and contribute to 26% of the Group’s revenue internationally.