Mercedes-Benz Reimagines the CLA with Ice Spice & the 'Class of Creators' - A Daring Collision of Luxury, Art & Street Culture

A New Era Begins: Where Design Meets Disruption

The all-new Mercedes-Benz CLA is not just a car - it’s a canvas. A beacon of electric intelligence, digital finesse, and cultural resonance. And now, through a first-of-its-kind global collaboration with boundary-pushing creators, Mercedes-Benz is rewriting the luxury playbook for a new generation of tastemakers.

With the ‘Class of Creators’, Mercedes-Benz invites the world’s boldest voices to reimagine its most forward-looking vehicle - starting with the “Princess of Rap” herself, Ice Spice.

Ice Spice x CLA: Chrome Dreams & Chain Reigns

At the grand unveiling of the newly transformed Mercedes-Benz of Manhattan, Ice Spice - four-time Grammy nominee and cultural firestarter - debuted her custom take on the CLA. Drenched in molten chrome and adorned with diamond-encrusted chain motifs, her vision fuses Mercedes-Benz engineering with New York royalty aesthetics.

The Manhattan Takeover: Stars, Sounds & Street Energy

To celebrate this audacious new chapter, Mercedes-Benz of Manhattan hosted a pulsating evening of culture and class. From Broadway’s Hell’s Kitchen cast to Brooklyn’s own LPX on the decks, the night pulsed with the rhythm of a city that never slows down. It wasn’t just an opening — it was a coronation.

Creators in Command: The Next Waves

This is only the beginning. The ‘Class of Creators’ line-up is a masterstroke of cross-genre brilliance:

• Gustaf Westman (Interior Design Aesthete, Sweden) – May 22
• KidSuper (Streetwear Visionary & Artist) – June 28
• League of Legends (Gaming Giant)
• Hot Wheels (Toy Car Icon)

Each will interpret the CLA as a sculptural, wearable, or experiential form of expression, stretching the limits of what an automobile brand can represent in the creative universe.

Why It Matters:

A Vision for the Future - Driven by Art

This isn’t about the road you take. It’s about how boldly you make your entrance.