KLAW Snacks Debuts India's First Supersprout Innovation - The New Era of Mindful Snacking Begins

A Smarter Snack for a Faster World

In a market increasingly defined by conscious consumption, KLAW Snacks introduces a category-defining innovation - Super Sprout Sticks - positioning itself at the intersection of indulgence, nutrition, and modern lifestyle philosophy.

Launched in Mumbai on March 31, 2026, this latest offering builds on the momentum of the brand's successful Supergrains Puffs, signalling a deeper commitment to intelligent, better-for-you snacking. It is a commitment that mirrors a sweeping shift in how India's most informed consumers are choosing to engage with food - much like the larger movement that sees India's food industry embracing plant-based and conscious menu choices as a mainstream expectation rather than a niche preference.

The Philosophy: Winding Down is the New Powering Up

At its core, KLAW Snacks isn't merely creating products - it is shaping behaviour.

The brand's philosophy is rooted in a simple yet powerful idea - peak performance begins with a calm mind. In a world that celebrates hustle, KLAW redefines the narrative by elevating the importance of pause, recovery, and mindful indulgence.

Whether it's after a long workday, post-workout recovery, or a quiet evening reset, these snacks are designed as companions to the modern wind-down ritual - where nourishment meets nuance. It is precisely this kind of intention-led consumption that is redefining the relationship between lifestyle and food, as the art of shopping consciously and becoming a truly mindful consumer continues to gain ground across every category - from fashion to food.

Inside the Innovation: India's First Supersprout Snack

Crafted with precision and purpose, Super Sprout Sticks introduce a new benchmark in the snacking category.

• Made with 47% sprouted moong and jowar
• Baked, not fried - aligning indulgence with wellness
• High in protein - engineered for sustained energy and satiety
• Designed for a balanced sensory experience - flavour-forward yet nutritionally grounded

This is not just a snack - it is a formulation of intent, where every ingredient serves both taste and function. In this sense, KLAW's approach echoes a deeper truth about modern indulgence: that the finest things we consume should nourish as much as they delight - the same principle that makes nature's most extraordinary foods endure as symbols of timeless luxury.

A Palette of Bold, Contemporary Flavours

Understanding the evolving palate of India's urban consumer, KLAW delivers a flavour portfolio that is both nostalgic and globally inspired:

• Masala Madness
• Mango Mania
• Achari Nimbu
• Pudina Punch
• Korean Kick

Each variant reflects a careful balance - rooted in familiarity yet infused with experimentation - catering to a generation that seeks both comfort and curiosity in every bite.

A Launch that Mirrors the Brand's Ethos

The unveiling was marked by an exclusive, thoughtfully curated evening in Mumbai - bringing together wellness enthusiasts, creators, and industry insiders.

The event featured:

• Presence of popular personality Pratik Sehajpal
• A guided wellness session by Khyati Kanjani in collaboration with The Fit Corporate

The experience extended beyond product - embodying KLAW's vision of holistic well-being and mindful living. This kind of event-as-philosophy reflects a broader truth about how India's most progressive brands are beginning to operate - not merely selling, but building communities around shared values, much like the sustainable luxury revolution that is redefining conscious brand identity across categories.

The Ecosystem Behind the Brand

KLAW Snacks operates under Shivanika Foods Private Limited, alongside its well-established plant-based brand Blue Tribe.

Together, the portfolio represents a forward-looking approach to food - where sustainability, innovation, and conscious consumption converge. This is the kind of brand architecture that exemplifies what sustainable luxury truly means in a modern context - not compromise, but the conscious elevation of quality, ethics, and purpose under one unified vision.

Accessibility Meets Aspiration

In line with today's on-demand lifestyle, KLAW ensures its products are within easy reach.

Super Sprout Sticks are now available across leading quick-commerce platforms:

• Zepto
• Swiggy Instamart
• Blinkit

As well as retail stores across major metros including Delhi, Mumbai, and Bangalore.

Founder's Perspective: Building the Future of Snacking

Speaking about the launch, Nikki Arora Singh, Founder & Director, said:

"With KLAW Super Sprout Sticks, we wanted to create a snack that supports mindful winding down while delivering on taste and nutrition. Made with 47% sprouted moong and jowar, these baked, high-protein sticks are designed for those who believe that winding down is just as important as powering up. With bold flavours and wholesome ingredients, we're building snacks that support relaxation, stress relief, and better focus - making conscious snacking exciting, accessible, and intelligent."

The Bigger Picture

KLAW Snacks is not simply launching a product - it is quietly redefining a category.

In an age where consumers are increasingly aware, informed, and intentional, the future of snacking lies not in extremes, but in balance. This evolution is part of a much larger awakening - one where conscious connoisseurs are reshaping the standards of every market they enter, demanding that products not only perform but reflect a deeper set of values.

And with Super Sprout Sticks, that balance has found a compelling, flavour-packed expression.