Bang & Olufsen Beolab 90 Enters a New Era of Collectible Design

In the rarefied realm where acoustic mastery meets haute design, Bang & Olufsen's Beolab 90 has long stood as a symbol of uncompromising performance. Now, the Danish luxury house elevates its most iconic loudspeaker into true collector territory with the introduction of two new Atelier editions – Phantom and Mirage – unveiled to mark the brand's centenary and its enduring dialogue between technology, craftsmanship, and art.

This is not a reinvention. It is a refinement of legacy.

A Statement Beyond Sound

The Beolab 90 is already revered as one of the most powerful and intelligent loudspeakers ever created. Each sculptural tower houses 18 precision-engineered drivers, driven by a staggering 8,200 watts of amplification, supported by advanced beam-forming and room-adaptation technologies that shape sound to the space it inhabits.

With the Phantom and Mirage editions, Bang & Olufsen reframes the Beolab 90 as more than an acoustic instrument. It becomes a museum-grade design object, where engineering is as visually arresting as it is sonically precise.

This philosophy of merging exceptional audio performance with sculptural design extends across Bang & Olufsen's portfolio, as evidenced by the Beosound Level speakers representing a perfect confluence of luxury and technology.

Phantom Edition – Precision in Darkness

Carbon-fibre accents and pearl-blasted aluminium surfaces lend an aerospace-grade refinement, creating an aesthetic that feels controlled, confident, and deeply modern. Phantom is designed for collectors who appreciate engineering as visual poetry, where power is implied rather than announced.

Mirage Edition – When Sound Becomes Spectacle

Where Phantom is disciplined, Mirage is expressive. This edition features a hand-finished, iridescent surface that shifts fluidly between sapphire blue and magenta as light moves across its sculpted form.

Crafted for the Few

Both editions belong to Bang & Olufsen's ultra-exclusive Atelier series, produced in extremely limited numbers and requiring hundreds of hours of specialised craftsmanship. Each pair is individually finished, reinforcing the brand's commitment to rarity, artistry, and precision.

Bang & Olufsen's commitment to limited-edition collectible design has been consistently demonstrated through collaborations such as Art of the A9, an iconic collaboration by Swizz Beatz, Ferrari Sheppard and Bang & Olufsen, where music, visual art, and audio engineering converge.

The Ultimate Expression of Modern Luxury

In an era where luxury is increasingly defined by individuality, permanence, and meaning, the Beolab 90 Phantom and Mirage editions represent a clear philosophy. Technology should endure. Objects should be inherited. Sound should be sculpted with architectural intent.

Bang & Olufsen has not simply refreshed an icon. It has transformed it into a legacy object.

The brand's continuous innovation in luxury audio is further exemplified by the Beosound Theatre, perhaps the most powerful and immersive soundbar ever created, demonstrating Bang & Olufsen's commitment to pushing acoustic boundaries across product categories.

The Danish brand's heritage of design excellence has been celebrated through special editions like the reinterpreted Art of the A9 commemorating the Beoplay A9 speaker's tenth anniversary, showcasing how Bang & Olufsen honors its iconic products through reimagined collector's editions.

Additionally, Bang & Olufsen has demonstrated its ability to create culturally resonant special editions, as seen with limited-edition collections for the Lunar New Year, blending Danish design philosophy with global cultural celebrations.

Beyond speakers, the brand's expansion into premium personal audio includes innovations like the Beocom Portal, a new age headset, demonstrating Bang & Olufsen's comprehensive approach to luxury audio experiences across all listening contexts.

For those interested in complementary luxury audio experiences, explore luxury audio brand Focal's Littora for yachts and wet environments or Pi8 McLaren Edition by Bowers & Wilkins delivering supercar performance in wireless audio, which showcase how premium audio brands continue to elevate sound quality through innovative engineering and design collaborations.

Additionally, Focal's new high gloss finishes for Diva Utopia speakers demonstrate how luxury audio manufacturers are increasingly focusing on aesthetic refinement alongside acoustic excellence, creating products that function as both sonic instruments and design objects.