Athletifreak Debuts in Delhi: Shahid & Mira Kapoor Back Luxury Athleisure Brand

Luxury athleisure is no longer just about gym gear — it has become a global lifestyle statement. Joining this movement is Athletifreak, the US-born luxury athleisure brand founded in 2021 by entrepreneurs Mo and Noor Wadhwani. The brand has now launched its first flagship store in India, in Delhi, with Bollywood star Shahid Kapoor and entrepreneur Mira Kapoor as strategic investors and brand ambassadors.

A Global Brand with Indian Glamour

Athletifreak, conceptualised in the US, blends performance with luxury style — from chic tennis skirts and boldly patterned leggings to versatile T-shirts designed to inspire movement and confidence. By aligning with Shahid and Mira Kapoor, the brand merges international pedigree with homegrown star power.

Athleisure as Lifestyle

What was once casual gym wear is today luxury motivation. Whether it's a run through the city or brunch after Pilates, Athletifreak positions its collections as fashion-forward essentials that empower modern lifestyles. The brand aims to redefine fitness fashion in India — stylish enough for the streets, yet functional for high-performance workouts.

This approach aligns with global trends in the athleisure market, where brands like Adidas and Ivy Park collaborate to create premium sportswear collections. The luxury athleisure segment has also seen innovation from sustainable athleisure brands focusing on eco-conscious luxury.

The Delhi Flagship

This flagship launch follows a growing trend of luxury brands establishing prominent retail presences in Delhi, similar to recent openings by other high-end fashion designers in the capital. The strategy reflects Delhi's position as a key market for luxury retail in India.

With Shahid and Mira Kapoor's backing, Athletifreak is well-positioned to capitalize on India's growing appetite for premium athleisure, offering consumers a blend of international design sensibility and local star power that defines modern luxury lifestyle brands.