Zenith Persists its Global Breast Cancer Fight With The Chronomaster Original Pink in Support Of Susan G. Komen

  • 19th Sep 2022
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Zenith Persists its Global Breast Cancer Fight With The Chronomaster Original Pink in Support Of Susan G. Komen

Swiss Luxury Watchmaker ZENITH released a limited-edition artwork in honour of Susan G. Komen and their battle against breast cancer in honour of Breast Cancer Awareness Month. In October 2022 exclusively, you can get your hands on a limited-edition Chronomaster Original Pink, with a percentage of the earnings going straight to the cause.

Komen was established by Nancy G. Brinker, who made a promise to Susan G. Komen before her death: that she would help individuals who had been afflicted by breast cancer. Millions of individuals in the United States and across the globe benefit from Susan G. Komen's comprehensive approach to breast cancer care, which has made it the world's top nonprofit organisation dedicated to the cause. The foundation promotes awareness, funds innovative research, increases access to excellent treatment, provides direct assistance to patients, and disseminates reliable information to the public.

The ZENITH Chronomaster Original Pink is a limited-edition take on the brand's groundbreaking retro-inspired chronograph series, which debuted in 2018. El Primero's newest generation of automated high-frequency chronograph calibre has 1/10th of a second measurement and is housed in a unisex 38mm steel casing. The dial of the Chronomaster Original Pink Edition is a stunning metallic pink.

Between October 1 and 31, in honour of Breast Cancer Awareness Month, the timepiece will be sold only in ZENITH boutiques and on the company's website. The Chronomaster Original Pink will give 20% of its revenues to Susan G. Komen, helping the organisation further its mission to improve the quality of life for cancer sufferers worldwide.

Over the next several years, ZENITH will be actively supporting Susan G. Komen by participating in fundraising events, charity auctions, and other efforts. On October 2, 2022, ZENITH will partner with the foundation to serve as the official race timekeeper for the Komen Greater NYC Race for the Cure. This event will include ZENITH employees, customers, and members of the media. ZENITH is excited to have Susan G. Komen volunteers attend DREAMHERS events all around the globe. Breast cancer awareness, education, and best practises will all benefit from the brand's one-of-a-kind platform, which gives strong, confident, and inspiring women a place to speak their minds. Later in the month of October, Singapore will host the second DREAMHERS conference.

The watch may be purchased for USD10,000 at any of Zenith's brick-and-mortar or online stores across the globe.


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Suhas Kataria is an ardent utopian, luxury real estate marketer & consultant, techpreneur (with a focus on proptech), SEO copywriter & trainer, lyricist, musician, rapper, runner & an eternal learner. As the Founder and CEO of Realspace, Suhas has 20 plus years of hands-on work experien... read more


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