With a Runway Presentation in London, British Fast-Fashion E-Tailer Molly-Mae Hague Launches New PrettyLittleThing Line

  • 18th Feb 2022
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With a Runway Presentation in London, British Fast-Fashion E-Tailer Molly-Mae Hague Launches New PrettyLittleThing Line

PrettyLittleThing (PLT), a British fast-fashion e-tailer, showed their current collection recently with fashion blogger and TV personality Molly-Mae Hague in a diverse and inclusive catwalk presentation to unofficially start off London Fashion Week.

Molly-Mae Hague, who was designated PLT's UK and EU creative director in August 2021, debuted at The Londoner Hotel with a collection geared at transferring fans from winter to spring with items that give the "classy London look on a budget," including tailored suits, jumpsuits, and trench coats.

PrettyLittleThing and Molly-Mae create a diverse and inclusive catwalk presentation

This inclusive attitude was evident throughout the catwalk presentation, with Hague choosing models such as handicapped blogger Tess Daly, plus-size models Kyra Jaye and Kaffya Azaman, and Muslim model and influencer Billy Marsal. The casting aims to reflect everyone who purchases at PLT by emphasising how her collection can be worn by anybody, regardless of form, size, ethnicity, or handicap, with the looks shown side by side on various body types.

More About PrettyLittleThing

PrettyLittleThing is a fashion shop headquartered in the United Kingdom that caters to females between the ages of 16 and 42. Boohoo Group owns the firm, which operates in the United Kingdom, Ireland, Australia, the United States of America, France, and the Middle East and North Africa. Manchester serves as the brand's primary headquarters, with other locations in London, Paris, and Los Angeles.

Molly-Mae Hague

Molly-Mae Hague is a British social media influencer who was a runner-up on Love Island's fifth season. Since 2021, she has served as the creative director of PrettyLittleThing.


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