Turban by Bhavisha Singh: From Bollywood Sets to a Slow Fashion Revolution

Where Craft Becomes Couture - and Every Garment Tells a Story

In a world saturated with trend cycles and throwaway fashion, Turban stands still - not in inertia, but in intent. Founded by Bollywood costume stylist Bhavisha Singh, Turban isn't just another slow-fashion label. It's a wearable archive of India's endangered crafts, a movement that repositions Indian heritage at the heart of contemporary global wardrobes.

From the chaotic vibrancy of film sets to the quiet rhythm of artisan workshops, Bhavisha's journey has always been about narratives. Today, with Turban, she has created a brand where stories aren't just told, they're worn.

Bhavisha Singh: From Sophia College to Turban's First Stitch

Raised in North India and educated at Mumbai's Sophia College for Women, Bhavisha pursued a Bachelor's in Mass Media, drawn to the power of storytelling — particularly how characters are shaped, quite literally, through costume design.

Her career unfolded quickly. Starting in 2019, she assisted top celebrity stylists, contributing to over 50 advertising films and Bollywood features like:

• Sanak – her feature film styling debut
• Chup, Ghoomer, The Archies – where she honed her range
• Lafangey – where Turban made its on-screen debut

Through COVID and beyond, she worked across digital and web series as a wardrobe supervisor, gaining an insider's perspective on how fashion communicates identity both on-screen and off.

But somewhere between fittings and final takes, she felt the dissonance: an industry that creates beautiful images but leaves behind craft, culture, and conscience. That became the catalyst for Turban.

Introducing Turban: A Boutique Label With a Cultural Mission

Launched on October 15, 2023, Turban is Bhavisha's love letter to Indian craft. It's boutique, it's bespoke, and it's born from a clear ethos: Fashion must slow down, go deeper, and honour what it often borrows.

This philosophy aligns with the growing movement toward sustainable fashion initiatives and the emergence of conscious luxury fashion that challenges traditional industry practices.

What defines Turban:

• Small-batch, limited-edition drops
• Made-to-measure, body-inclusive silhouettes
• Each collection revives a lesser-known Indian art form
• Storytelling is built into every seam, label, and stitch

Take Turban's recent Kalamkari collection, for instance. Traditionally used for temple hangings and mythology-rich murals, this hand-painted art form was reimagined into fluid, versatile cuts designed not for preservation, but participation.

"We don't want to 'museum' our crafts," says Bhavisha. "We want people to wear them to work, to dinner, to the airport. That's how culture lives."

Turban's Aesthetic: Rooted in Story, Not Seasons

Its philosophy is founded on:

• Sustainability - not as a buzzword, but a practice
• Craftsmanship - honouring the invisible hands behind visible beauty
• Inclusivity - in sizing, fit, and worldview
• Relevance - interpreting tradition through a global lens

This approach reflects broader industry conversations about vintage fashion and timeless design, where brands focus on longevity over fleeting trends.

Turban believes clothing should remember where it came from, who made it, and what it means.

From Set Life to Studio Atelier: Turban's Dual Legacy

Turban's debut in Lafangey marked more than a milestone, it signaled a new aesthetic vocabulary: where heritage isn't aestheticized, but embodied.

Every piece from Turban comes made-to-order, every lookbook reads like a cultural dossier, and every drop is deeply intentional. There is no overproduction. No clearance sales. Just limited runs of garments that feel like they were made just for you because they were.

What Makes Turban Different and Desirable

In a market increasingly saturated with 'ethical fashion' claims, Turban stands apart by doing the hard, slow work of cultural advocacy, not just visual storytelling.

• Each garment is a collaboration with artisans and craft clusters
• Each collection has a point of view, a purpose, and a provenance
• Each wearer becomes part of the journey, a custodian, not just a consumer

The brand is not driven by celebrity endorsements, but by emotional intelligence - the kind that speaks to a new generation of conscious, style-forward global Indians. This resonates with the rise of upcoming luxury fashion influencers in India who champion authentic, meaningful fashion choices.

What's Next: Taking Turban Global

The vision is clear: Turban on international runways, in luxury pop-ups from Paris to Singapore, in curated concept stores that value soul as much as silhouette.

The brand's approach to retail innovation echoes the creative strategies employed by luxury brands' pop-up stores, where immersive experiences matter as much as the products themselves.

"I didn't just want to make clothes," Bhavisha says. "I wanted to make a home for India's craft legacies. A space where a young person in Brooklyn or Bangalore can wear Kalamkari and feel connected."

In a fashion economy addicted to speed and sameness, Turban is a revelation  and a resistance. It reminds us that to wear with meaning is the most elegant rebellion of all.

Conclusion: Turban Is More Than a Label — It's a Cultural Legacy in Motion

In Turban, Bhavisha Singh has created something rare: a brand that doesn't just style people, it educates, elevates, and empowers  garment by garment, artisan by artisan, story by story.

Following in the footsteps of other Indian luxury success stories like Taj Hotels' legacy of Indian luxury and Zoya's redefinition of luxury jewelry, Turban represents a new generation of Indian brands that honor heritage while embracing global relevance.

It's India - told in thread.
It's fashion - with a future.
It's Turban.