The Peninsula Hotels Gears Up for India Market with Heavens Portfolio PR Tie-Up

  • 19th Aug 2025
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The Peninsula Hotels Gears Up for India Market with Heavens Portfolio PR Tie-Up

Global, August 2025 – Celebrating a heritage of timeless elegance and peerless service, The Peninsula Hotels has embarked on a strategic partnership to deepen its resonance with Indian luxury travelers. The legendary brand known for its iconic properties in destinations like Hong Kong, Tokyo, Paris, London, New York, and Istanbul has appointed Heavens Portfolio as its PR representative in India.

Why It Matters:

  • Brand Amplification: This collaboration marks a deliberate step to embed The Peninsula experience into India's booming luxury travel consciousness.
  • Cultural Relevance: Each Peninsula property mirrors the cultural essence of its home city, blending Asian heritage with local flair now the brand aims to spotlight this narrative to discerning Indian travelers.
  • Expert Partnership: With a global footprint across Asia, Europe, GCC, and Australia and a team of 90+ experts, Heavens Portfolio brings formidable storytelling capabilities to elevate client visibility and engagement.

Brand Voice:

Carson Glover, SVP of Brand Marketing & Communications at The Peninsula Hotels, expressed optimism about the partnership's potential to broaden brand engagement across the Indian luxury market, reflecting broader trends in luxury brand marketing strategies.

Christine Galle-Luczak, Founder & MD of Heavens Portfolio, emphasized the brand's legacy and appeal across generations and echoed their enthusiasm in extending those values to India, similar to how other luxury brands are adapting to changing Indian tourist preferences.

At-a-Glance: The Peninsula–Heavens Web of Luxury

Feature Details
Luxury Brand The Peninsula Hotels (Heritage since 1928, HSH Group foundation in 1866)
New Positioning Appointed Heavens Portfolio for PR representation across the Indian subcontinent
Target Audience Fast-growing segment of Indian outbound luxury travelers
Heavens Credentials Global representation experts, luxury-focused, 90+ professionals across key regions
Strategic Intent Strengthen brand awareness and evoke destination storytelling within Indian market
Brand Spirit Fuses Asian legacy with local cultural narratives—offering timeless elegance

The Peninsulas place in global luxury travel
The Peninsulas place in global luxury travel
This partnership not only reinforces The Peninsula's place in global luxury travel, but it also positions India as a key narrative stage for their storied brand. The move aligns with the broader trend of international hotel brands expanding their Indian market presence and follows successful strategies employed by other luxury hospitality companies targeting Indian consumers.

*This article is for informational purposes only and reflects partnerships and business developments as reported by the companies involved. The information is based on public announcements and press releases available at the time of publication. LuxuryAbode does not provide investment or business advice, and readers should conduct their own research before making any travel or business decisions based on this content.*


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