Summer Somewhere Evolves Into SUMMER AWAY - A Journey to Mindful Travel Style

A New Identity, Same Soulful Essence

Mumbai, January 10, 2025 – Renowned vacation wear brand Summer Somewhere is embracing a fresh chapter with a new name: SUMMER AWAY. For the past five years, the brand has stood as a symbol of sustainable, high-quality travel fashion. The rebranding signifies more than just a name change—it’s a celebration of growth, evolution, and an unwavering dedication to mindful fashion.

Bridging Tradition and Travel

Born from the vision to fill a market gap in stylish, sustainable vacation wear, Summer Somewhere built its foundation on collaboration with local artisans in Mumbai. These partnerships not only brought intricate craftsmanship to life but also empowered artisan communities by supporting their livelihoods. As SUMMER AWAY, the brand is broadening its vision to become a one-stop destination for vacation wardrobes, ensuring style and sustainability for every journey.

Founder’s Insight: The Inspiration Behind the Evolution

Founder of SUMMER AWAY.

A Promise of Timeless Elegance

The rebranding captures the core values that loyal customers cherish: ethical craftsmanship, sustainability, and designs that seamlessly transition from suitcase to sun-soaked destinations. With its new identity, SUMMER AWAY is poised to redefine vacation wardrobes, blending Indian artistry with modern practicality.

About SUMMER AWAY

SUMMER AWAY, formerly known as Summer Somewhere, offers sustainable and stylish vacation wear crafted with care and purpose. Rooted in Mumbai, the brand partners with local artisans to combine timeless Indian craftsmanship with innovative, travel-ready designs. With its rebranding, SUMMER AWAY emerges as a global hub for vacation fashion, designed for the adventurous spirit.

• Website: https://summeraway.in/