Stay Warm These Winters With Anavila's New 'Heather' Collection

Rooted in understated designs and elegance, Anavila is an Indian brand that creates simplistic outfits which are made to beautifully compliment the modern Indian woman. Every design is unique and is made with sheer attention to detail using carefully sourced sustainable materials from different parts of the country.

‘Mindful creation leads to mindful consumption’ is a mantra that the brand passionately follows and swears by creating thoughtfully designed clothes that results in automatically attracting clients that are conscious about their choices of clothing.

New Collection

Introducing their new winter collection 2020, Anavila features brand new designs of bright joyful colours called ‘Heather’. This collection showcases designs inspired by the unique flower heather, which is known to bloom even through the toughest of winter snows.

The presence of heather in a snow forest is essential to the cycle of life and the warmth that it provides and Anavila has tried to capture this warmth through its colours and designs for this new winter collection.

Steering clear of the usual dark and gloomy colours that mark winters, this collection features some of the brightest colours and patterns that not only add elements of joy across the outfits but also brings in a fresh ray of hope for the new-year.

It features an array of coats, sweaters, trousers, stoles and saris made by local artisans using the finest merino wool. This is Anavila’s very first collection to introduce a whole range of clothes entirely made from wool and wool-silk.

While the brand has been popularly known for implementing pastel shades across their designs, this is also makes it the first collection to have such bursts of colour and personality all through its outfits.

History

Having founded the brand in 2011, Anavila ventured into experimenting with a variety of sari designs to create the perfect one for the modern Indian woman that was not only chic but also comfortable, elegant and unique altogether.

From what was dotted to be the beginning of this evolution, Anavila as a brand has continued to provide varied versions of the modern sari by putting a drastic creative spin on it.

Founder, Anavila Misra explains how the fulfilment of their team of local artisans is of utmost importance to the brand and it is due to their continual skill and support that the brand has become an immense success today.

This collection is a mere extension of the core foundations that Anavila stands for, which are sustainability, thoughtful conscious creation and mindful consumption.

To spread the Christmas cheer even further, the brand is all set to launch a new range of Busa and friends with holiday banners this season!

You can find more details about the new ‘Heather’ collection here: Website: www.anavila.com