Proenza Schouler Duo Usher in a New Chapter at Loewe

Paris, August 2025 – In a bold move blending American fashion finesse with Spanish craftsmanship, Jack McCollough and Lazaro Hernandez—renowned founders of Proenza Schouler—have officially taken the helm as Creative Directors of Loewe. This marks their debut at a major luxury house following the departure of Jonathan Anderson.

According to fashion insiders, Loewe's new creative leadership signals a shift toward a slower, more intention-driven couture narrative, anchored in craftsmanship and emotional nuance rather than spectacle. This approach aligns with contemporary movements seen in major fashion weeks worldwide.

At a Glance: New Creative Era at Loewe

This creative transition reflects the ongoing evolution in luxury fashion leadership, where brands are increasingly seeking innovative creative directors who can balance heritage with contemporary vision. The appointment follows successful collaborations between American and European fashion houses, similar to cross-cultural luxury partnerships.

The duo's relocation to Paris signifies their commitment to immersing themselves in European luxury fashion culture while maintaining their distinctive American design perspective. This geographic and cultural transition echoes broader trends in international fashion collaboration and represents a new chapter for both Loewe and the designers' careers.

*This article is for informational and editorial purposes only, discussing fashion industry appointments and creative developments. Information about designer appointments, collection debuts, and strategic changes mentioned are based on industry reports and public announcements available at the time of publication. LuxuryAbode does not provide investment advice, and readers should verify current information directly with the fashion houses for the most up-to-date details.*