Parishri Unveils Tijori: A Treasure Chest of Stories in Jewellery

When jewellery transforms into a personal narrative, it ceases to be just adornment, it becomes memory, identity, and art. Parishri's latest collection, Tijori, beautifully encapsulates this idea, reimagining the age-old Indian treasure chest as a contemporary jewellery line that celebrates individuality and storytelling.

A Collection That Holds More Than Gold

Tijori comprises 25 meticulously crafted pieces: pendants, lockets, bracelets, and earring designed in 22-carat gold-plated brass. Each piece features see-through glass compartments that open like miniature treasure chests, waiting to hold personal tokens. From semi-precious gemstones to alphabets, numbers, horoscopes, and bespoke charms, these interactive compartments allow wearers to curate their own evolving stories.

This innovative approach aligns with the broader trend of designers creating offbeat luxury jewellery in India, where traditional craftsmanship meets contemporary design sensibilities. The collection also represents the kind of personalized luxury that resonates with modern consumers who seek unique gems and precious stones in their jewelry pieces.

Jewellery That Feels Alive

"With Tijori, I wanted to create jewellery that feels alive, a tiny treasure box filled with your story, bridging nostalgia with modernity," shares Shrishti Agarwal, Co-Founder & Creative Director of Parishri Jewellery. This philosophy underlines Parishri's ethos: jewellery not merely as embellishment, but as an extension of the self.

This concept of storytelling through jewelry places Parishri among top jewellery designers in India to look out for, particularly those who understand that modern luxury consumers seek pieces that reflect their personal narratives and individual style.

Playful, Personal & Poised for the Spotlight

The campaign captures the essence of modern layering and playful styling, showing how Tijori pieces can be mixed, matched, and personalized. Influencers and tastemakers are already bringing this collection to life on digital platforms, making it a versatile choice for today's expressive generation.

This digital-first approach reflects the broader transformation happening in luxury retail, particularly the digital transformation of luxury fashion shopping in India. The brand's strategy of working with upcoming luxury fashion influencers in India demonstrates an understanding of how modern luxury brands can connect with their target audience.

The collection is priced from ?2,499 onwards and is now available on Parishri's official website and Instagram. Soon, it will also feature on leading multi-designer platforms such as Pernia's Pop-Up, Amama, and Elahe.

This pricing strategy positions Tijori within the accessible luxury segment, making it competitive among the world's luxury jewelry brands while remaining approachable for the growing Indian luxury market. The multi-platform availability also reflects current trends in luxury retail distribution.

About Parishri

Parishri is a contemporary jewellery label rooted in storytelling. Known for blending traditional inspirations with modern sensibilities, the brand designs pieces that hold meaning, turning jewellery into vessels of memory, emotion, and identity.

The brand's philosophy aligns with the evolution of Indian luxury brands that are gaining recognition for their unique approach to design and craftsmanship. As the luxury jewelry market continues to grow globally, brands like Parishri represent top Indian luxury brands that are making their mark both domestically and internationally.

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