Meroh by Vinnie Ghatiwala: Jewellery That Makes Every Day Yours

Some jewellery is meant for occasions, Mèroh is meant for life. Launched by Vinnie Ghatiwala, the creative force behind one of India's most exquisite new fine jewellery brands, Mèroh is built on the belief that every woman deserves to feel extraordinary in her everyday moments.

Born from Vinnie's years of working with her husband's family jewellery legacy, Ghatiwala, Mèroh began as a private passion project. While curating statement pieces, she would quietly set aside gemstones that spoke to her, green amethyst, turquoise, lapis lazuli, blue topaz—and craft designs that were personal, wearable, and timeless. Friends and clients noticed, asking her to create more of "those" pieces. That moment of recognition was the birth of Mèroh.

This approach to creating jewelry from personal passion aligns with the broader movement of designers creating offbeat luxury jewellery in India, where artisans are reimagining traditional jewelry-making with contemporary sensibilities. The careful selection of semi-precious gems and stones reflects a growing appreciation for these beautiful alternatives to traditional precious stones.

A Philosophy of Possession: "Mèroh" Means "Mine"

The brand's name draws from a Rajasthani dialect where "Mèroh" means mine. More than a label, it's an emotion, a woman standing before a mirror, owning her reflection, her moment, her day. The essence of Mèroh is about claiming time and space, transforming the ordinary into the extraordinary.

This philosophy of personal ownership and empowerment through jewelry resonates with modern definitions of luxury, where the true value lies not in price but in personal meaning and daily joy. The brand represents the kind of meaningful luxury that speaks to contemporary women who seek authenticity in their choices.

Everyday Luxury: Stones That Speak

Mèroh is redefining how semi-precious stones are seen. Here, they are not stand-ins for precious gems but deliberate, soulful choices. Each stone is cut and set in harmony with gold-plated metal—never forced, always organic. The silhouettes are fluid, distinctive, and impossible to replicate.

• Hive Collection: Inspired by nature's architects, the honeycomb. Emeralds echo the spirit of beehives, capturing rhythm and resonance rather than literal form.
• Tiara Collection: A lyrical exploration of memory and legacy, designed to be passed down, yet always reclaimed in the present.

Every piece is a story, a narrative woven by artisans with generations of mastery.

This emphasis on craftsmanship and storytelling places Mèroh among top jewellery designers in India to look out for, particularly those who understand that modern consumers seek pieces that tell a story. The brand's approach also reflects the growing appreciation for natural stones and authentic craftsmanship in luxury jewelry design.

Beyond Age, Beyond Occasion

Mèroh isn't bound by demographics or dress codes. Whether you're 22 at your first job or 70 gifting yourself a lifelong treasure, these jewels speak the same language: the desire to feel special. The pieces layer effortlessly, inviting women to build personal combinations guided by mood, not convention.

This is adornment for the woman who dresses up her Tuesday morning, who knows luxury is not the price tag but the way it makes her heart quicken when she glances at her reflection.

This inclusive approach to luxury jewelry reflects broader trends in Indian luxury fashion, where brands are moving beyond traditional age and occasion-based marketing to create pieces that celebrate individual style and personal expression.

Founder's Vision

"For us, Mèroh occupies that sweet spot between everyday and special occasions," says Vinnie Ghatiwala. "We're creating pieces that are comfortable yet carry that spark of something special, pieces that, when you catch yourself in the mirror, make you think: This is mine. And I am beautiful."

Vinnie's vision aligns with the evolution of luxury brands that understand the importance of emotional connection over pure ostentation. This approach positions Mèroh within the growing category of top Indian luxury brands that are gaining recognition for their unique approach to design and meaningful luxury.

The brand's digital presence through their website and Instagram also reflects the digital transformation of luxury fashion shopping in India, where authentic storytelling and personal connection drive customer engagement.

As the luxury jewelry market continues to evolve, brands like Mèroh represent a new generation of designers who understand that true luxury lies in creating pieces that make everyday moments feel extraordinary. For those interested in exploring the broader landscape of luxury jewelry, international jewelry exhibitions and shows provide excellent insights into global trends and innovations in the industry.

Website: meroh.in Instagram: @meroh.me