Maiora Yachts: Where Italian Soul Meets the Infinite Sea

How a Tuscan family transformed luxury yachting into an art form of "invisible excellence"

In the rarefied world of luxury yachting, where craftsmanship meets infinite horizons, Maiora stands as Italy's most poetic shipbuilder—creating vessels that transcend mere transportation to become floating sanctuaries of the soul.

A Tuscan Genesis: Born from Vision and Heritage

The Maiora story begins in 1980 on the rolling hills of Tuscany, where Francesco Guidetti and his wife Mirna Santucci founded Fipa Italiana Yacht on their family estate. Their vision was audacious yet simple: to elevate Italian artisanship and redefine what luxury means at sea.

The pivotal moment arrived in 1985 with the acquisition of the Maiora brand—already a pioneer in fiberglass yacht construction since the 1970s. This union married Guidetti's philosophy of luxury as emotional architecture with Maiora's technical mastery, transforming yacht-building from industry into art form.

The Philosophy of Invisible Excellence

At Maiora's core lies a revolutionary approach to luxury: "invisible excellence." True opulence, they believe, resides not in ostentation but in the thoughtful decisions about what to reveal and what to conceal. Every seam, join, and curve emerges from human hands guided by passion and reverence for the sea.

Maiora's signature lies in its mastery of spatial dynamics: clean, timeless lines achieving "dynamic stasis"—designs that evoke movement even at anchor. This approach has redefined luxury yachting's visual language, similar to how other builders showcase their innovations in events like the Monaco Yacht Show.

Versilian Craftsmanship: Where Tradition Lives

In the maritime heartland of Versilia—spanning Massa and Viareggio—Maiora's four factories draw upon centuries of seafaring heritage. Here, artisans with decades of tenure form what Francesco Guidetti calls the company's "hard core."

Revolutionary Design: The Exuma Era

The recently unveiled Maiora 42 Exuma represents a bold evolution in luxury yacht design. Born from collaboration with Elie Saab Maison, this vessel reimagines onboard living by relocating guest suites to the main deck—maximizing natural light and sea connections.

A Client-Centric Philosophy

"Our nautical culture values clients who see their yacht as a lifestyle, not a status symbol," explains Guidetti. This ethos resonates powerfully with contemporary luxury consumers, who prioritize authentic experiences over mere display.

Charting Tomorrow: Heritage Meets Innovation

Under new CEO Sebastiano Fanizza, appointed in April 2025, Maiora is poised for strategic growth while preserving its foundational values. The company's evocative tagline—"Your essence expressed; where the sea holds your soul"—captures the emotional resonance that sets Maiora apart.

The Eternal Voyage: Poetry in Motion

For five decades, Maiora has redefined luxury yachting by creating vessels that are as much poetry as engineering. In their hands, fiberglass becomes a canvas for dreams, where craftsmanship and soul converge to offer freedom on open water.

In the realm where artistry meets adventure, Maiora continues to prove that the most profound luxury lies not in what is seen, but in what is felt—where the sea becomes home, and home becomes limitless.