Luxury Giant Gucci Confirms Exciting Collaboration with Virtual Creator Superplastic on a Drop of NFT & Exclusive Ceramic Designs

Gucci has revealed collaboration with virtual creator Superplastic on a drop that consists of non-fungible token (NFT) designs and exclusive ceramic creations. Entitled Supergucci , the release will comprise of a three-part series, with the first instalment to include ten limited-edition NFTs and handcrafted Italian ceramics, all designed in a cooperatively. The NFTs draw inspiration from Gucci’s signature patterns, logos and symbols, each presented in Superplastic’s unique Janky and Guggimon, animated artistic fashion. 

An exciting partnership

Superplastic founder Paul Budnitz confirmed that they are thrilled to partner with the exceptionally talented team at Gucci on our very first product launch to offer our community access to iconic fashion items through blockchain technology.

Supergucci marks an important step in blockchain technology entering the fashion industry and it is surely a great way to engage with the clients & community in new ways. The integration of Gucci’s iconic style with the exclusive NFT collections from Superplastic is expected to be high in demand.

The Gucci Virtual Celebrities

 The Gucci Vault online concept store will boast of a couple of virtual ‘celebrities’. This is an element created by the Italian luxury brand and it actually accentuates easy collaboration with a scope to explore the brand in detail.

This particular partnership with Superplastic has come after myriad virtual activations by Gucci. This collaboration with Superplastic will surely give them a deeper insight of the metaverse opening further options to explore in the near future.