London Based Hardly Ever Worn It (HEWI) Launches a New platform Honouring Luxury Houses and Encouraging Circular Fashion

London Based Hardly Ever Worn It (HEWI), a premium resale marketplace, has established a new platform dedicated to honouring luxury houses and advancing the circular fashion system.

The brand's internet shopping experience for pre-owned luxury items aims to unite the brand's style knowledge and personalised customer care on a single platform.

Tatiana Wolter-Ferguson, CEO of HEWI, stated that the company has built an exceptional client base over the last nine years and that the growth of their fashion brand has enabled them to create a digital platform on which they can continue to expand and flourish.

The resale platform will place a premium on professional curation and customer care for both buyers and sellers, as well as high-profile relationships with publications such as British Vogue and Sotheby's. 

Along with the platform launch, HEWI has hired Rachel Reavley, a Net-a-Porter graduate, as a board director. Reavley discussed the widespread acceptance of circular fashion at the moment, noting that historical brands remain extremely aspirational in this space.

Sustainability is the keyword for almost all luxury and fashion businesses across the globe today and brands like Hardly Ever Worn It (HEWI) are surely creating examples for others to follow.