Lincoln Aviator Shinola is Making Heads Turn at The 2021 Pebble Beach Concours d'Elegance

The Pebble Beach Concours d’Elegance might be the most prestigious concours in the world. The lawn is filled with nearly priceless pieces of automotive history spanning the entire existence of the automobile. While the main draw for heading to Pebble Beach is traditionally the priceless, mobile art exhibit, it’s also become home to new concept and special collaboration reveals, like of this Lincoln Aviator Shinola. This concept from the minds at Lincoln and Detroit-based luxury goods retailer Shinola is making a public appearance at this year’s show.

While not a purpose-built concept, the Lincoln Aviator boasts a wholly bespoke interior, with leather wrapping every surface and rose gold and copper accents throughout. Shinola’s CEO Shannon Washburn notes, “Designers from both brands came together to create an ultra-luxe vehicle that still embodies Shinola’s aesthetic of approachable luxury with thoughtful details. You can see this in the touches of copper inspired by our bike seats and the brand strip incorporated into the leather seats.” Outside, the Aviator is finished in a pearl white that resembles the faces of Shinola’s watches.

It doesn’t seem like this concept will roll out to the public, but anything can happen if there’s enough attention. If you’re venturing to Monterey to check out the Pebble Beach Concours d’Elegance, make sure to check out this factory-custom Lincoln Aviator in the flesh.