International Fashion Label Mr & Mrs Italy And The Eight Capsule Strategy

Globally acclaimed, Italian luxury fashion label Mr & Mrs Italy is introducing a fresh and unheard of merchandising and business plan. The trend in the fashion industry has generally been to bring forth around 2 principal fashion collections in a given year. Most of the fashion labels across the world follow this formula in a small or big way.

However Mr & Mrs Italy has planned to reveal around 8 capsules that have been conceptualized and designed in association with myriad international superstars. Also each of these eight capsules is unique and would be marketed in some very interesting manner.