Halo Luxe: The Art of Luxury Leather by Krow Group

Halo Luxe: The Art of Luxury Leather by Krow Group

DFS has launched Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency Krow.

To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the campaign shows a woman’s hand stroking the luxurious, artisan leather. Abstract images evoking the warmth and richness of the experience are intercut, leaving viewers wanting to climb through the screen to lose themselves in the luxurious comfort offered by Halo Luxe.

The campaign is backed by digital out-of-home and press activity, showing

images of Halo Luxe furniture in beautiful and inspiring luxurious living rooms. There are also in-store materials and a radio campaign. Media planning and buying is by Mediacom.

‘The Art of Luxury Leather’ is the latest work from krow created to highlight DFS’s credentials as the stockist of quality, stylish, handmade seating. It is the only sofa company to have been awarded a British Standard Kitemark.

Credits

• Creative Directors Darryl George and Jon Mitchell
• Art Director Jon Mitchell
• Copywriter Darryl George
• Planning Director Aileen Ross
• Senior Account Director Felicity Pelly
• Agency Producer Rebecca Forrester
• Director/Production Co Yoni Weisberg/Chief Productions
• Producer Nick Crossley
• Editor Yoni Weisberg
• Post Producer/Post House Ben McFarlane/Chief Post
• Colourist Paul Willis
• VFX Artists Mathur & Marjolaine Lebrassuer
• Music Composition Max Perryment
• Sound Design Steve Isaac
• Media planning/buying Mediacom