Gwyneth Paltrow's Goop and German Multinational Brand Puma Collaborate For a Unique 10-piece Activewear Collection

Gwyneth Paltrow’s lifestyle and e-commerce venture Goop and sportswear brand Puma have come together to create a unique ensemble of a 10-piece active wear collection that consists of smart sneakers, a water bottle, a yoga mat, and sportswear separates.

This particular sports and fitness collection has been created by using performance fabrics, including functional dryCELL materials that absorb moisture and take it away from the skin and thereby assist in keeping the wearer dry.

Also the use of ellaVATE fabric which is a quick-drying, four-way stretch material that feels cold upon touch ensures a very comfortable feel for the users.

Both the companies have ensures that the prices for this sportswear collection is pretty reasonable and have kept it on the range of USD 25 to USD 180 dollars.

The collection was introduced on the 6th of July 2021 and buyers can buy the same on goop.com and puma.com

You can also find the same collection in Goop’s permanent Los Angeles store in Brentwood.

A little about Goop:

Launched in September 2008, Goop is a wellness and lifestyle brand founded by Hollywood actor Gwyneth Paltrow. As in 2021 Goop has a valuation of USD 250 million dollars and its financial backers include Greycroft Partners, a venture capital firm which has also backed businesses like Venmo and Huffington Post.