Gucci Honors the Year of the Rabbit with an Extraordinary Capsule Collection

Gucci introduces a capsule collection for the Year of the Rabbit. In a campaign photographed by Max Siedentopf that heralds the arrival of spring, the rabbit is shown in playful and refined shapes.

In the campaign, the cast of characters roams the forest in search of rabbits. The protagonists discover themselves in a beautiful flower meadow with fluttering petals and leaping rabbits. Models observe the dawn that heralds in the new year as they stare aloft.

Gucci's distinctive capsule collection for the Year of the Rabbit shines out in this joyful atmosphere. A playful use of colour, pattern, and embellishment characterises the vast wardrobe.

The women's collection has a curated selection of printed silk blouses and skirts, as well as geometric pieces in clashing hues and one-of-a-kind renditions of Gucci's signature handbags. The men's collection consists of sporty styles with colourful graphic patterns, as well as shoes with ear-shaped bows and fleece. Gucci's newest collection includes a children's line that channels little versions of adult trends with a rabbit-inspired aesthetic.

All collection items will be packaged in commemorative packaging for the Year of the Rabbit. Customers are also encouraged to send a one-of-a-kind greeting card from the handpicked selection of pictures and colours, which includes a bunny design developed just for this occasion. Once the combination has been created, the user is able to download the card for printing or digital distribution.