Florence Based Luxury Retailer Luisa Via Roma Plans Public Foray Post USD 152 million Deal With Fund Style Capital

Italian e-commerce fashion retailer Luisa Via Roma has shown signs of going public post the fresh round of investment from Milan, Italy based equity fund Style Capital.
Milan’s private equity fund Style Capital already has stakes in fashion brand’s Zimmerman and MSGM. Style Capital is investing USD 152 million in the Italian e-commerce company. Post this investment, the present chairman and CEO Andrea Panconesi will retain 60% of control of the business.

Luisa Via Roma has been working on being a bigger competitor in the luxury e-commerce space that has been dominated by competitors like Mytheresa, Ssense, and Farfetch. In 2020, Luisa Via Roma generated 211 million dollars in revenue with 90 percent of sales from online.

Luisa Via Roma wants to use the investment to eventually become a publicly listed company. They are also hoping to further their expansion in Europe and internationally.
Originally founded by Panconesi’s family back in 1929, the company moved into the online space for luxury fashion as early as 1999. Last year, the company brought in €180 million EUR (approx. $211 million USD) in revenue, more than 90% of which came from online sales.