Ferragamo Fall-Winter 2025: A Cinematic Ode to Italian Elegance

This season, Ferragamo isn't just presenting fashion—it's directing a film. The Fall-Winter 2025 campaign unfolds like a reel from Italian cinema's golden age—charged with stolen glances, lingering silences, and an atmosphere drenched in elegance.

Building on the remarkable heritage of Salvatore Ferragamo, this collection represents a bold new chapter in the brand's cinematic storytelling approach.

A Campaign Straight From the Silver Screen

Shot by visionary photographer Craig McDean, the campaign transforms Ferragamo's latest collection into a cinematic love story. Models Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher step into character, each frame playing like a poetic vignette—romantic, stylish, and timeless. Here, the clothes and accessories aren't just part of the set—they're the protagonists.

This approach continues Ferragamo's legacy of innovation, which has seen the brand explore new creative territories while maintaining its core identity as an iconic Italian luxury brand.

Reinventing House Icons With Modern Brilliance

Ferragamo's heritage runs deep, but Maximilian Davis ensures it speaks to today's audience.

• The Vara Heel: Reimagined with sculpted silhouettes, radiant laminated finishes, and elevated glamour.
• The Tramezza Shoe: A testament to Italian craftsmanship, bridging Ferragamo's tradition with modern sophistication.
• The Hug Bag & Soft Bag: Playful new icons—printed with tropical palms or softened with fur—pushing accessories into the realm of conversation pieces.

These reinventions demonstrate how Ferragamo continues to reintroduce coveted designs with contemporary relevance, positioning itself among the world's best luxury fashion brands.

Designs That Blur Art and Fashion

Davis's vision is all in the detail. A wedge carved from one seamless piece of patent leather feels futuristic, almost sculptural. A scarf dress in silken drape floats with sensual ease, embodying effortless Italian chic. Tailoring is razor-sharp yet relaxed—confidence without arrogance.

Romanticism, Handcrafted

Ferragamo closes its cinematic story with emotion woven into fabric:

• Pumps adorned with hand-assembled flowers.
• Gowns trailing with delicate poppies.

Each creation feels like a still from a film paused mid-scene—romantic, emotive, and unforgettable.

This attention to handcrafted detail exemplifies the broader movement within luxury fashion toward timeless investment pieces, while showcasing how digital campaigns are transforming luxury fashion storytelling.

Ferragamo Fall-Winter 2025 is more than a collection—it's a cinematic experience where fashion meets film, heritage meets modernity, and every detail tells a story.