Dior Unveils A Bold Celebration of Femininity With Rihanna as the New Face of J'adore

In a stunning move, Parfums Christian Dior announced global icon Rihanna as the fresh face of their legendary perfume, J’adore, in June. Just weeks later, Dior unveiled an exquisite new film, directed by Steven Klein, that brilliantly captures this high-profile partnership. Rihanna shines as the embodiment of J’adore’s spirit, infusing the fragrance with her power, radiance, and unmatched presence.

A Natural Choice: Rihanna and the Evolution of J’adore

Rihanna’s appointment as the muse for J’adore marks an organic step forward for the luxury brand. Her personal journey, defined by confidence, strength, and an empowered global persona, aligns seamlessly with the essence of J’adore—a fragrance cherished by women for its celebration of independence and elegance for over two decades. Set in the opulent backdrop of Versailles, the film artfully portrays Rihanna as a queen ascending to her throne, a goddess in her own right, embodying the dream-like allure that J’adore has come to represent.

The Essence of Jadore LOr: A Symphony of Power and Sensuality

At the heart of this collaboration is J’adore L’Or, an intense perfume essence crafted by Dior’s renowned Creative Director, Francis Kurkdjian. The fragrance blends solar and floral notes that exude both sensuality and strength. With orange blossom, grandiflorum jasmine, and centifolia rose absolutes at its core, Jadore LOr mirrors Rihanna’s own captivating uniqueness, offering a scent that is as unforgettable as the woman who represents it.

A Future of Bold Femininity

Rihanna’s role as the face of Jadore honors the perfume illustrious heritage while propelling it into a future that celebrates fearless femininity. This collaboration between Dior and Rihanna is a testament to the power of modern womanhood bold, liberated, and endlessly boundary-breaking.