Chanel purchases Bond Street Boutique For GBP 310 million

In a move that demonstrates the French fashion giant's confidence in British retail, Chanel has bought its brick-and-mortar flagship on London's globally famous Bond Street.

The deal was officialised recently and it validates the position of Bond Street, London as a strong investment location irresepctive of the reduction in sales and shopping volume in the months from the outbreak of the covid pandemic.

Apparently Chanel had to compete for the purchase of this prime real estate asset with the likes of the Abu Dhabi royal family and other private investors from Hong Kong, Europe and United States. Standing majestically and admeasuring close to 12,600 square feet, the Chanel flagship boutique at Bond Street is one of the biggest Chanel shops across the globe.

This major retail outlet has ready-to-wear fashion, Chanel footwear, accessories, fine jewellery and beauty products, etc. Designed by the famous American architect, Peter Marino, this retail showroom also has very luxurious VIP changing rooms and combined with the extraordinary lounge that has some of the best art on display; the experience of shopping here is amazing. The boutique also has a jaw dropping showpiece that is a sculptural string of pearls that are displayed down the middle of the stairwell, created from hand-blown Murano glass by French artist Jean-Michel Othoniel and the entire spectacle is attractive to say the least.