Burberry Applying Gaming Technology To Enhance Fashion Designing

Burberry and digital production agency Koffeecup have teamed up to develop a new software that is revolutionising fashion design and engineering. The application merges gaming technology and design to significantly speed up and simplify the process of placing prints onto garments.

The new software places a two-dimensional print onto a 3D product template, immediately showcasing how the finished product will look and providing real time instant feedback. The use of 3D is now embedded in Burberry’s merchandising model, enabling a more sustainable, creative and efficient process, and has become a staple tool in the process of print engineering.

Using the application has reduced paper usage at the design stage by two thirds. Reaching an accurate sample with fewer iterations also has the potential to cut factory waste, supporting Burberry’s sustainability agenda of innovating to reduce excess material.

The first products designed using this new technology are now available in store in the Pre-Fall 2020 collection.