Bugatti debuts in Mainland China with Shanghai flagship: A fusion of power, prestige and lifestyle

Luxury hypercar icon Bugatti has made a landmark entry into mainland China with the opening of its first flagship showroom in Shanghai. This marks a pivotal step in Bugatti's global journey, blending performance engineering with lifestyle luxury in the heart of the world's largest luxury market.

Shanghai flagship: Beyond automotive retail

Located in one of Shanghai's most exclusive luxury districts, the new Bugatti showroom was developed in partnership with Kingsway Apex, the brand's trusted regional associate. The launch was headlined by the limited-edition Bugatti Divo, one of only 40 ever built, giving collectors a rare chance to witness the masterpiece up close.

More than a dealership, this flagship space immerses visitors in Bugatti's world through bespoke vehicle customization, brand storytelling, and lifestyle design. It delivers an experience that is as refined as it is rare.

Design meets lifestyle

The Shanghai flagship showcases Bugatti's evolution into a complete luxury lifestyle brand. Alongside its hypercars, the space features elegant pieces from the Bugatti Home collection, revealing a seamless link between automotive artistry and interior design.

Every element reflects the brand's dedication to design, craftsmanship and detail – values that define Bugatti's essence.

China: The next growth frontier

China is one of the world's most powerful luxury markets, home to a fast-growing group of affluent collectors and enthusiasts. For Bugatti, this launch is not just about presence – it's about positioning.

• Establishes a permanent base in Asia's most influential luxury hub
• Strengthens brand credibility through direct engagement with elite clients
• Offers a personalized ownership journey from configuration to delivery

The showroom functions as an experiential destination, not just a point of sale – cementing Bugatti's standing as a true lifestyle brand.

A new definition of hyper luxury retail

Bugatti's Shanghai entry signals a shift in the luxury automotive landscape. The brand is moving beyond vehicles to create curated spaces that connect performance, design and art.

Future developments may include:

• Expansion into Dubai, Seoul and Singapore
• New product categories in fashion, interiors and collectibles
• Collaborations with local artists and architects for cultural relevance

As global luxury evolves toward immersive, experience-driven retail, Bugatti's strategy in China places it well ahead of the curve.

Conclusion

The Bugatti Shanghai flagship is far more than a showroom – it's a declaration of intent. It embodies the future of luxury where performance meets art, and engineering meets emotion.

In redefining what prestige means in a mature luxury market, Bugatti has not just entered China – it has reimagined how ultra-luxury is experienced.