British Streetwear Style Fashion Business Nicce Will Launch its First Physical Shop in Carnaby, London

Nicce Clothing, a British streetwear style fashion business, is set to launch its first physical shop in London's Carnaby district.

The 1,400 square foot shop, located on the junction of Carnaby and Beak Streets, will display the brand's collections across two levels and function as a location for a range of exciting events and consumer activations.

Nicce stated that it has had substantial double-digit growth in recent years and extended its worldwide reach via retail partners and an online shop.

Additionally, the fashion house anticipates that 2022 will be an exciting year for the business, with a new collection and new planning scheduled to debut in the near future.

Nicce's Chief Commercial Officer, Matt Bullock, stated that the opening of their Nicce flagship store in Carnaby was part of their ongoing investment in direct-to-customer marketing, accelerating the brand's awareness through a priority retail trade zone and providing a space for customer interaction and community building. He continued by stating that this remained important to their brand values.

More About Nicce

Nicce was founded in 2013 by Mitchel Galvin-Farnol and the streetwear style brand was influenced by underground music culture, notably Galvin-summer Farnol's experience working on the party island of Ibiza.