British Luxury Fashion House Burberry To Host Women's Spring 2022 Show Digitally

Thomas Burberry founded British luxury fashion house Burberry is surely one of the biggest luxury fashion brands in the world today. The fact that Burberry plans to go digital this Fashion Month is definitely big news in the fashion world. Burberry occupies one of the prime positions in the highly revered London Fashion Week but it has now chosen to go off-calendar and opt for a digital show on September 27, 2021 instead. The Burberry digital fashion show will happen after the Milan Fashion Week, coinciding with the commencement of the Paris Fashion Week.

Burberry launched and showcased its menswear in a digital format in June 2021 with the help of a film called 'Universal Passport' that was shot outdoors.

A top global luxury fashion brand like Burberry adopting the digital way to such an extent is surely an indication of the way marketing is evolving in the world of fashion and luxury fashion post the pandemic.

Digital marketing for luxury fashion is bound to turn into a category of its own in the coming days and months!!