BRABUS AB110: What Happens When a Supercar Brand Designs a 110-Foot Yacht?

The BRABUS AB110 does not merely borrow a celebrated automotive badge. It attempts to transfer an entire performance philosophy from road to water.

BRABUS has spent nearly five decades making already powerful vehicles faster, more visually assertive and more individual. At the 2026 Monaco Yacht Show, that formula moved into a much larger category. It follows earlier forays such as the BRABUS Marine Shadow 900 day boat and the BRABUS Big Boy 1200 motorhome.

The BRABUS AB110, developed with Italian high-performance yacht builder AB Yachts, is a 33.7-metre luxury yacht powered by three MTU engines producing a claimed combined output of 7,800 hp. Waterjet propulsion helps it reach a reported maximum speed of 48 knots, equivalent to approximately 89 kilometres per hour.

That would be noteworthy performance for a yacht measuring more than 110 feet and accommodating as many as ten guests.

But the more interesting question is not simply how fast it travels. It is whether an automotive performance marque can transfer its design identity, customer expectations and emotional appeal into a vessel engineered by an established shipyard.

The AB110 is the first answer.

The first full-sized BRABUS yacht

BRABUS has previously extended its identity beyond modified road cars into smaller performance boats and lifestyle products. The AB110, however, is presented as the first yacht within a jointly developed BRABUS and AB Yachts range.

The model made its world premiere at the Monaco Yacht Show on 23 September 2026 and remained on display through the show's closing day on 26 September. The official event listing identified a 33.7-metre AB Yachts world premiere, while AB Yachts subsequently confirmed the BRABUS collaboration (Super Luxury Sport Yachts). For a look at what the event is like, read our guide to exploring the extraordinary Monaco Yacht Show.

The range is intended to include three models:

The AB150 is scheduled to appear during BRABUS's 50th-anniversary year. If delivered as announced, it will move the partnership from the high-performance-yacht category towards the scale and programme expected of a substantial superyacht.

7,800 horsepower and three waterjets

Power for the AB110 comes from three MTU 16V 2000 M96L engines, each rated by the brands at 2,600 hp. These drive two steerable MJP waterjets and a central booster jet.

The claimed performance figures are:

Waterjets suit the yacht's performance brief. They can support high speeds, rapid response and relatively shallow draught while removing exposed propellers beneath the stern. The AB110's 1.3-metre draught should help it approach bays and coastal waters inaccessible to some conventionally propelled yachts of comparable length.

A gyro stabiliser is intended to improve comfort both underway and at zero speed.

The result is a yacht conceived less as a slowly moving private residence and more as a long-distance performance machine. At a stated cruising speed of 41 knots, its quoted 370-nautical-mile range prioritises velocity over ocean-crossing autonomy. Other speed-focused designs, such as Nemesis One, the fastest luxury foiling yacht, take a similarly performance-first approach.

This is not the yacht for an owner seeking silent transatlantic endurance. It is designed for rapid movement between Mediterranean destinations, with speed itself forming part of the experience.

Can automotive design survive at yacht scale?

Many automotive collaborations at sea amount to colour schemes, upholstery treatments and strategically placed badges. The BRABUS AB110 goes further, although the underlying naval architecture and engineering expertise come from AB Yachts. Similar crossovers include Lamborghini's USD 3.4 million supercar inspired yacht and the Carbon 42, a yacht that looks like a supercar.

The exterior incorporates exposed-carbon elements around the bow, sides, roof and aft air outlets. An illuminated roof spoiler, front wings, LED lighting and red accents deliberately reference BRABUS road vehicles.

The visual intention is immediate recognition.

This approach carries a risk. A design element that feels precise on a two-metre-wide car can become theatrical when enlarged across a 33.7-metre yacht. The AB110 therefore needs the restraint and proportion of AB Yachts' underlying form to prevent the branding from overpowering the vessel.

Its success will ultimately depend on whether owners perceive the carbon components as integrated design or applied automotive theatre.

The BRABUS Masterpiece interior

Inside, the main saloon combines two substantial sofas with a dining area for up to eight people. Materials, upholstery and detailing draw upon BRABUS's "Masterpiece" interior language, including leather surfaces, branded elements and the company's triangular quilting pattern.

That pattern also appears on the yacht's exterior upholstery, creating visual continuity between the decks and interior.

The helm is perhaps the clearest transfer from car to yacht. It incorporates a specially designed BRABUS steering wheel, a leather-trimmed driving seat and a concentrated arrangement of navigation, vessel-management and entertainment systems.

For a performance-yacht owner, the helm cannot be treated solely as a crew workspace. It forms part of the emotional proposition. The appeal lies partly in being able to control a large and unusually fast machine.

Four cabins for ten guests

The lower deck contains four guest cabins, including the owner's suite and a separate VIP cabin. Each has an associated bathroom, with the owner's accommodation also receiving a dedicated wardrobe area.

The arrangement provides accommodation for up to ten guests. Separate operational spaces include a galley, crew mess and two crew cabins for four personnel.

The yacht's principal dimensions are:

The 6.8-metre beam allows substantial social areas but remains proportioned for the yacht's high-speed objectives. Greater interior volume could have been obtained from a wider displacement-oriented hull, but that would have produced a fundamentally different vessel.

A garage that becomes a private beach

The stern garage is designed to accommodate a jet tender, a three-seat personal watercraft and equipment such as paddleboards, snorkelling gear and towable toys.

An integrated winch and roller system assists the crew in launching larger equipment. Once the tender and watercraft are deployed, the aft platform converts into a sea-level beach area and lounge.

This transformation is increasingly important in contemporary yacht design. Owners are no longer satisfied with observing the water from several metres above it. They expect direct access for swimming, diving, water sports and informal relaxation.

On the AB110, that beach space also offsets the machine-like intensity of the exterior. The yacht may be sold through speed and performance, but its most valuable moments could occur after the engines stop.

Outdoor living across three decks

The main deck includes a large bow sunpad with forward-facing seating and a second social area at the stern. Above it, the sun deck contains additional sunpads, port and starboard seating, carbon-fibre tables and integrated storage.

The upper deck also operates as a flybridge. Retractable secondary helm controls allow the yacht to be manoeuvred from above, particularly within harbours. When those controls are concealed, the area returns to its role as an entertainment deck.

This dual use illustrates the yacht's central design problem: every technical space must also participate in the luxury experience.

Why the BRABUS and AB Yachts partnership makes sense

The collaboration works because each participant supplies something the other would find difficult to create independently.

BRABUS contributes brand recognition, automotive design codes, an established high-performance clientele and a language of individualisation. That clientele is familiar from limited builds such as the BRABUS P 900 Rocket Edition, and from the broader demand for luxury supercars among affluent buyers.

AB Yachts contributes hull engineering, composite construction, waterjet expertise, naval systems and decades of experience building fast yachts.

AB Yachts already offers a 34-metre AB110 platform associated with 41-knot performance. The BRABUS version adds more power, a claimed 48-knot maximum speed and a comprehensive branded design treatment (AB Yachts).

For BRABUS, the commercial opportunity extends beyond selling boats. Yacht ownership represents a deeper tier of the luxury ecosystem occupied by some of its most valuable automotive clients. A customer who already understands BRABUS through a supercar may be more receptive to the same design identity at sea. It also fits a wider pattern, explained in how luxury yachts symbolize the pinnacle of affluence.

For AB Yachts, the partnership creates access to an international customer community that might not begin its yacht search with a traditional shipyard.

The real test begins after Monaco

A dramatic premiere can establish attention. It cannot establish the quality of a yacht in service.

Prospective owners and brokers will eventually judge the AB110 through noise and vibration levels, sea keeping, fuel use, maintenance access, warranty response, crew functionality and the durability of its carbon-fibre and interior finishes.

They will also want pricing, build-slot availability, customisation boundaries and delivery schedules, none of which were included in the supplied launch material.

That makes the AB110 an intriguing proposition rather than a fully assessable one.

Its headline numbers are appropriately theatrical: 110 feet, 7,800 hp and 48 knots. Yet its long-term credibility will depend on quieter matters, including engineering reliability, after-sales support and how effectively the yacht functions when the initial spectacle has passed.

The BRABUS AB110 proves that the company's design language can be made visible from across a harbour. Whether the entire ownership experience feels unmistakably BRABUS will take longer to determine.

Frequently Asked Questions

What is the BRABUS AB110's maximum speed?

BRABUS and AB Yachts claim a maximum speed of 48 knots and a cruising speed of 41 knots.

Who builds the BRABUS AB110?

The yacht is jointly developed by German luxury-performance company BRABUS and AB Yachts, an Italian yacht builder belonging to Next Yacht Group.

How many guests can the BRABUS AB110 accommodate?

It accommodates up to ten guests across four cabins, supported by accommodation for four crew members.

What engines does it use?

The yacht is powered by three MTU 16V 2000 M96L engines, each listed at 2,600 hp, connected to two steerable waterjets and one central booster jet.

What is the price of the BRABUS AB110?

No official asking price was included in the launch material reviewed. Pricing is likely to depend substantially on specification, customisation and contractual terms.