Behold A Mesmerising Spring Summer Edit From Label Varsha And Ayush Kejriwal

Luxury fashion in India ju

st got another exciting chapter added to it. Post the phenomenal launch and success of their collaborative collection, Label Varsha and Ayush Kejriwal have recently brought forward another extraordinary collaboration; their Spring Summer edit.

This amazing fashion collection is adorned with an array of ethnic and rustic prints to highlight the richness and grandeur of the amazing Indian culture. The very famous and well admired Kalamkari block prints of South India have been a part of the clothing tradition there for a long time. Label Varsha has derived a lot of inspiration from the same and has used it brilliantly in their new fashion collection. The Kalamkari block print motifs are initially drawn by hands, and then painted; post which these beautiful mesmerizing designs are then transformed digitally for printing.

Since this Indian Fashion collection has been introduced during the summer time - the summer factor has surely been taken care of. The current collection utilizes linen satin, ideal for summer, which is then embroidered with thread and corded yarns in earthy rusty colours. The intricate embroidery work demands a lot of precision and that is exactly what the team ensures to create a majestic traditional feel to the entire fashion collection. This, in unison with antique Zari woven Odhni in Tussar georgette produces an ethnic ensemble that is stunningly gorgeous.

Sharing the thoughts of Yashraj Bhaiya; founder of Label Varsha:

"The idea was to include various traditional elements and weave them all together to create a look that is reflective of the rich and diverse traditions of India. The collection features looks that are subtle and yet eye-catching, owing to the elaborate motifs and detailing".

and the thoughts of Ayush Kejriwal.

"I thoroughly enjoyed bringing this collection to life. It is organic, earthy and takes inspiration from the fine art of Kalamkari. Collaborating with Varsha gives me the opportunity to reach a bigger audience and it makes my offering more affordable. I look forward to many more opportunities like this and I hope everyone continues to love what we are doing",

All in all this fantastic Indian fashion collection by Label Varsha And Ayush Kejriwal looks very exciting and will surely create a lot of buzz in the Indian fashion market for sure.