Aprajita Toor Unveils Project Mehbooba: A Cultural Symphony of Love, Drama & Craft

Beyond Bags: An Ode to Culture & Emotion

With Project Mehbooba, designer Aprajita Toor expands her creative universe beyond footwear, unveiling a limited-edition collection of bags that are more than accessories – they are cultural heirlooms. From tiny satchels to dramatic "body bags," each piece carries the intensity of love, chaos, and memory stitched into its fabric.

Aprajita describes the impulse behind this debut with a smile: "Every woman knows that feeling when what's commercially available just doesn't express who you are. I wanted to create something that could hold everything – the emotions, the drama, and still feel like me." This sentiment resonates with the growing movement of luxury fashion influencers in India who are redefining personal expression through design.

A Patchwork of Civilisations

• Hand-sourced embroideries collected over years of travel
• Fabric fragments transformed into striking patchworks
• Slow, intentional craftsmanship – handmade, never machine-made

For Aprajita, this practice is meditative: "Some people doodle to clear their minds. I stitch together fragments of fabric from around the world. This is my ode to the odd." This artisanal approach aligns with the principles behind Bottega Veneta's great brand story, where craftsmanship and heritage remain paramount in luxury design.

Bags for Bold Personalities

Each bag in Project Mehbooba is one-of-a-kind, echoing the bold, vibrant, larger-than-life spirit of 90s Bollywood. Designed for women who embrace drama and colour unapologetically, these are statement pieces – intimate yet extravagant, personal yet performative.

Exclusive Showcase in Mumbai

Project Mehbooba will be available exclusively at the Aprajita Toor Studio in Mumbai, marking the beginning of a larger creative journey. Every six months, the designer plans to expand the project into jewellery and apparel collections, creating a growing tapestry of cultural storytelling.

About Aprajita Toor

Her designs – rooted in comfort, craftsmanship, and cultural expression – have graced both national and international runways. Today, the label stands as a symbol of bold yet grounded Indian design, joining the ranks of brands that understand how to define luxury through authentic cultural storytelling.

The brand's evolution from footwear to bags reflects a broader understanding of visual communication strategies for luxury brands, where each product extension maintains the core brand DNA while exploring new creative territories.

Website: aprajitatoor.com

Instagram: @aprajitatoorofficial