Aditya Birla Fashion Acquires 51% Stake in Sabyasachi

The Aditya Birla Fashion and Retail organisation has added yet another feather to its well-adorned cap by partnering with renowned brand Sabyasachi. The 398-crore deal has added to ABFRL one of India’s most influential luxury brands.

Founded by designer Sabyasachi Mukherjee, the Sabyasachi label offers everything from lush apparel to chic jewellery and accessories. The brand reported a revenue of 274 crores for FY2020, and is well on its way to become the global luxury house of the country. Apart from being well known in India, it has also firmly established itself in the Middle East, the United States and the UK.

The partnership will not only provide ABFRL a way to enhance its ethnic wear portfolio, but also an opportunity to extend the ‘Make in India’ campaign to new heights. Ashish Dikshit, Managing Director at ABFRL has said, “The Sabyasachi brand, through its emphasis on excellence in design and craftsmanship has set new benchmarks and captivated the imagination of the sophisticated global Indian consumer. We are proud to partner Sabyasachi in its journey to become the only global luxury brand from India. We see a ‘Made in India’ global brand like Sabyasachi occupying the pinnacle of our ethnic wear portfolio.” The CEO and founder of Sabyasachi, Mr. Mukherjee, has also added on the lines of the partnership, “Aligned in our vision, and committed to excellence, we will work together to grow a truly global luxury brand out of India.”